CHIPS GOT TALENT

Client : Chips Ahoy
Role : Creative / Animation Director
Agency : Mediamonks / Mondeléz
Tools : Houdini, Maya, Cinema 4D, Redshift, After Effects

“The core concept was developed in collaboration with the parntering agency at Digitas,
this project focused on bringing the Chips Ahoy character to life as a Gen Z–driven content personality.

My role focused on translating that vision into a fully realized, performance-driven character system,
bringing the personality to life through motion, timing, and expression.

By leading creative and animation direction across global teams, the goal was to ensure the character
could move beyond a static idea and function as a scalable, engaging presence across content platforms.”