NOGGIN

Client : Noggin
Role : Creative / Design Director
Designers : Daye Kim, Yani Sun, Coco Huang
Agency : WITHIN
Tools : After Effects, Photoshop, Illustrator

“Noggin’s brand is rooted in creativity, learning, and play, but maintaining the sense of freshness
across recurring social campaigns presents a unique challenge.

This project focused on building a flexible creative system that could consistently deliver new ideas and visuals while staying true to the brand’s playful, educational identity.

By developing scalable design and motion frameworks, and iterating based on performance data,
ensured each campaign feel both fresh and effective.”