NOGGIN

Client : Noggin
Role : Creative / Design Director
Designers : Daye Kim, Yani Sun, Coco Huang
Agency : WITHIN
Tools : After Effects, Photoshop, Illustrator

“I took on the responsibility of creating distinctive design and motion elements for Noggin's monthly social campaigns for various platforms.
The primary challenge was consistently delivering ‘something new' each month while devising innovative strategies to boost traffic and test new approaches, and develop based on performance data.
We implemented an internal system that allowed us to work efficiently in a fast-paced environment, ensuring a seamless process from concept to execution”